http://www.doveproage.com/They played just a teaser as the television ad and pointed viewers to this URL to see the full imagery. And spicy and lovely it was! Love the message that Dove is not "anti-age" but "PRO age!" It's like I've been thinking for a while: the baby boomers are going to make getting old the best thing yet and just in time for me to get there! I can just hear the Sex Pistols rocking out the cafe in the retirement home now. Although I'm sure they will no longer bear a name like 'retirement', which suggests being supine.
But again, I don't even need to worry about that. The best marketing Boomer minds will figure it out before I even get my first AARP magazine!
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